Yellow Cab Case Competition Info Session (Sept. 28)

Yellow-Cab-Info-SessionBranding Case Competition

In the world of Ubers and Lyft Apps, Yellow Cab is seeking students of all majors to pitch branding ideas to help the company grow. Put your classroom skills into practice with a real life company scenario. Sessions will provide overview of company and the case description in detail.

Build Your Team and Sign Up for Competition During Our Information Session

Teams must consist of 2 – 4 members. First place team members will each receive gift cards and a meeting with senior level executives of the company.

Information Session
Thursday, September 28, 2017
4:30 P.M.  – 6:00 P.M.
CORTEX Lab – Mailman-Hollywood Building, Room 309

Actual Competition: Thursday, November 8, 2017


Yellow Cab is excited to giveaway two $1,000 scholarships to the top 2 students at Nova Southeastern University who can develop a detailed and organized sales and marketing strategy business plan and presentation, showcasing your innovative ideas to assist us in increasing sales and customer awareness, detailing how you would most effectively market our mobile app “Ride Yellow”, and implement our brand-new “No More Meters and Guaranteed Pricing” campaign at Nova Southeastern University.

Sign up today at

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