On Jan. 26, the Huizenga Business School’s Graduate Business Student Association (GBSA) hosted a Power Lunch featuring one of South Florida’s leaders in the sports entertainment industry, Matthew Rickoff, the Senior Director of Business Development for the Florida Panthers Hockey Club and Bank Atlantic Center.
Rickoff gave students an overview of marketing and business development, teaching students what drives revenue at the stadium. He touched on advances in marketing ROI and ROO reports to corporate donors, and keys to success in internships.
View all of the Huizenga Business School’s speaker presentations at http://www.huizenga.nova.edu/CurrentStudents/Organizations/# (Click on “Watch Past Presentation Videos”).