Trademark Basics: What Every Small Business Should Know Now, Not Later

Trademark Basics by Craig Morris

The H. Wayne Huizenga School of Business and Entrepreneurship welcomes you to learn the latest relevant information about trade marking at a special guest lecture titled “Trademark Basics: What Every Small Business Should Know Now, Not Later.” The presentation will be given by Craig Morris, Managing Attorney for Trademark Outreach at the United States Patent and Trademark Office (USPTO) in Alexandria, Virginia.

Topics covered in this dynamic program are geared toward non-trademark attorneys, small businesses, entrepreneurs, and business students:

  • How trademarks, copyrights, patents, domain names, and business name registrations differ
  • How to protect your trademark
  • The importance of selecting a strong mark
  • Potential grounds for the USPTO to refuse registration
  • When another trademark owner believes it has stronger rights in a mark and issues a “cease-and-desist” letter
  • How to find an attorney
  • The distinction between what the USPTO does in the federal registration process and what a private attorney could do
  • How to avoid “scams” perpetrated by companies that request fees for services not required by the USPTO

WHO:              Craig Morris

Managing Attorney

United States Patent and Trademark Office


WHEN:           Wednesday, March 13

10:00 – 11:30 am

Executive Conference Center | Room 3000

Carl DeSantis Building, Huizenga Business School

(954) 262-5139 for more information



Prior to assuming his current position, Morris was the Managing Attorney for the Trademark Electronic Application System (TEAS), for 14 years focusing on making the Trademark Operation a total e-government environment. He was also the head of the eGovernment Task Force, whose goal is to increase the percentage of applications processed electronically from submission through registration.

Morris has been with the USPTO since 1983, previously serving as a Law Office Managing Attorney, Senior Attorney, and Examining Attorney.

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